Michael Jordan incurred a penalty of $5,000 per game from the NBA in 1985 for donning the Air Jordan 1 ‘Black/Red’ sneakers, as they lacked the color white, which was a vital part of the official team colors for the Chicago Bulls. Nike capitalized on this controversy and employed it as a strategic marketing ploy, launching and promoting the Air Jordan line through a campaign aptly named 'Banned'. Subsequently, the sneaker was relaunched in various years, including 1994, 2011, 2013, and 2016. Notably, the 2011 edition featured an 'X' on the heel as a tribute to its 'Banned' moniker. Additionally, a 'GS' version of this iconic shoe was specifically created for kids, with sizes ranging from 3.5 to 7.