Michael Jordan faced a fine of $5,000 per game from the NBA in 1985 when he wore the Air Jordan 1 'Black/Red' because it did not include the color white, which was an essential part of the official team colors for the Chicago Bulls. Turning this setback into an opportunity, Nike smartly employed the sneakers as a marketing tactic, resulting in the creation of the 'Banned' campaign, which effectively launched and promoted the Air Jordan line. The popularity of these sneakers prompted Nike to reintroduce them in 1994, 2011, 2013, and 2016. Notably, the 2011 pair pays homage to their 'Banned' nickname by featuring an 'X' on the heel.