In July 2016, Villa, a popular retail chain, partnered with rapper Wale to create a unique sneaker design called the ASICS Gel-Lyte 3 'Intercontinental Champion.' The inspiration behind this collaboration came from Wale's love for professional wrestling. The shoe features a stunning metallic gold finish on its leather upper, which draws inspiration from the prestigious championship belt of WWE. To add contrast, a black neoprene collar was incorporated, along with vibrant pops of Blue Moon on the eyelets and a speckled midsole and rubber outsole. These elements come together to create a visually striking and stylish sneaker.