Released in May 2016, the Shock Purple version of the Ultra Boost 2.0 adds to the expanding range of women's exclusive models. As part of the second installment in the Ultra Boost line, this model introduces an upgraded rubber tread inspired by Continental's automotive tires. The eye-catching look of the 2.0 Shock Purple features a blend of black and purple knit materials for its upper, complemented by a black TPU cage. A distinctive touch is found in its two-toned black and magenta heel counter, which stands out in contrast. To further enhance its aesthetic appeal, subtle hints of magenta can be seen in the adidas branding and laces.