The Shock Purple colorway of the adidas Ultra Boost 2.0 was released in July 2016 and is known for its vibrant and contrasting design. The Primeknit upper of the shoe boasts a striking mix of purple, teal, orange, and red, which boldly stands out against the clean white Boost midsole. Moving towards the heel, the color scheme transitions into a combination of purple and Night Navy, providing a sleek and stylish look. The heel counter maintains the same purple and Night Navy combo, while the midfoot cage and laces sport the Night Navy color exclusively. Overall, the adidas Ultra Boost 2.0 in Shock Purple offers a bold and eye-catching design for sneaker enthusiasts.