In May 2019, the renowned figure Selena Gomez collaborated with Puma to introduce the Wmns SG Runner. Blending the worlds of sports and fashion, this sneaker, titled 'Ice', boasts a sleek and easily wearable design with its evoKNIT upper and TPU overlays. To enhance breathability, the sneaker features perforations along the midfoot, serving as both a Puma formstrip design and ensuring proper airflow to the foot. Additionally, the PROFOAM midsole and rubber outsole work in synergy to provide ultimate comfort and a lightweight ride for any spontaneous adventures.