In 2013, Selena Gomez joined forces with adidas to become the brand ambassador for adidas' NEO brand, targeting young women specifically. One of the stand-out products from this collaboration is the Selena Gomez BEQT Low shoe, which boasts a sleek design with a satiny Matte Silver upper and a black collar for added contrast. The shoe also features subtle Three-Stripes branding and Selena Gomez's name elegantly printed near the heel. To achieve a fashionable and streamlined appearance, the shoe is equipped with a low-profile midsole and outsole.