In 1992, the Reebok Pump gained worldwide recognition and popularity following Dee Brown's iconic 'no-look' dunk. Capitalizing on this success, Reebok gave the Pump a tri-branded makeover, collaborating with Social Status and Play Cloths to create the Pump Axt 'Social Status X Play Cloths' edition, which was launched in May 2014. This redesigned sneaker focuses on a denim theme, featuring an acid-washed denim upper that is reinforced with multiple strategic layers to provide the necessary support for athletic movements both on the court and on the street. To further enhance its streetwear appeal, the shoe is adorned with cotton laces and a splatter-painted collar, completing the modernized aesthetic.