Nike partnered with Paramount Pictures to create a new design for Giannis Antetokounmpo's Zoom Freak 1 signature sneaker, influenced by his favorite film, Coming To America. In line with the movie's aesthetic, the shoe's mesh upper incorporates a leopard print, reminiscent of the shawl worn by Prince Akeem, portrayed by Eddie Murphy, in the 1998 movie. The shoe also includes gold accents, with the film's title embroidered on the tongue. Additionally, a limited apparel capsule collection was introduced to complement the overall theme.