The Nike Zoom KD 3 'EA Sports' sneaker was designed to commemorate Kevin Durant being chosen as the featured athlete on the cover of EA Sports' NBA Elite '11 game. Although the game was ultimately not released, a limited Quickstrike release of the shoe occurred at the Nike Store in Santa Monica during the 2011 All-Star weekend. Notable features of the shoe include a blue pixelated design on the upper, navy overlays with 3M reflective material, and accents of yellow and orange. Additionally, the sneaker boasts an icy blue translucent outsole, which reveals a vibrant, multi-colored pixelated graphic beneath it. Other details include EA Sports branding on the tongue and yellow video game controller button accents on the heel.