Nike has capitalized on the prevailing overbranding wave in the sneaker industry by releasing the Nike Air Max 90 Premium 'Just Do It' sneaker. This iteration of the shoe retains the same design as the original, featuring a vibrant red patent leather upper embellished with multiple Air Max logos and geometric patterns. The eyestay panel in a slightly lighter shade of red seamlessly connects to a red tongue, which showcases an embroidered Swoosh logo in place of the customary Nike branded tag. The midsole retains the signature forefront airbag and visible Air Unit that were iconic features of the Air Max 90.