The Nike Air Max 90 SE 'Swoosh Mart Fried Chicken' is influenced by the unique packaging of fried chicken found at Japanese convenience stores such as Family Mart. This throwback running shoe showcases yellow and white stripes across its upper, featuring a tearaway outer layer on both the toe box and collar. These areas uncover an orange suede paneling adorned with various branding details, including 'Hot Air' and 'AM90,' designed in a playful cartoon-like font. Additionally, the sneaker boasts chrome accents on its molded eyelets, stitched-on heel patch, and cropped Swoosh. The graphic sockliner adds to its charm with a depiction of metal tongs.