The Air Max 90 Essential 'Bright Crimson' sneaker is a refreshed version of Tinker Hatfield's original design from 1990, keeping the same Infrared colorway. To enhance the shoe's aesthetics, black mesh and leather are utilized, complemented by contrasting synthetic elements. In this September 2018 relaunch, branding is strategically placed on the heel, tongue, and insole. Exceptional comfort is offered through the visible Air Unit within the Bright Crimson midsole, which provides additional cushioning. Additionally, the rubber Waffle outsole ensures optimal traction.