The atmos x New Balance 997H 'Pink Plaid' sneaker was launched in March 2019, seamlessly blending modern style with traditional elements influenced by the iconic Ginza shopping district in Tokyo. The upper showcases a harmonious combination of suede and leather layers, featuring glimpses of printed gingham on the midfoot and heel. The design is further enhanced by the presence of timeless lacing and iconic logos, all adorned in the captivating pink hue. To ensure comfort and support, a foam midsole cushioning is positioned above a gum rubber outsole.