In September 2019, YCMC, the lifestyle brand, collaborated with New Balance to introduce the YCMC x 990v5 'Loyalty' running sneaker. This exclusive release of only 400 pairs showcases a nostalgic design, constructed with high-quality grey suede, enhanced by red mesh panels and navy laces to ensure a customizable fit. The ENCAP midsole, colored in a striking white, provides excellent support to the foot, while the black rubber outsole offers optimal traction. Additionally, an eye-catching narrow 'N' logo at the midfoot pays homage to the iconic New Balance brand.