The Nike Kyrie 4 'Red Carpet' pays tribute to Kyrie Irving's upcoming film 'Uncle Drew' with its striking all-red design, highlighted by gold accents on the Kyrie and Nike logos. Adding a touch of sophistication, patent leather detailing is featured on the mid panel and heel, reminiscent of a red carpet's velvet rope. Additionally, this model includes a luxurious red velvet sock liner. To make this exclusive shoe accessible to the public, Nike used Facebook Messenger as the platform for purchase. Interested users were required to send four emojis - a basketball, fire, clapper, and skeleton key - which granted them access to a link containing purchase information.