In April 2018, Nike unveiled the Jordan Why Not Zer0.1 'Triple White', a remarkable sneaker that came with an extraordinary addition: black and red Sharpie markers. The ingenious concept behind this release aimed to inspire owners to add their personal touch to the shoes by customizing them with unique decorations. The shoe's fused-mesh upper, finished in a pristine white, forms a blank canvas, inviting limitless creative expression. This ideology is perfectly encapsulated by the catchy 'Why Not?' slogan beautifully printed on the shoe's tongue. With the Jordan Why Not Zer0.1 'Triple White', Nike empowered sneaker enthusiasts to unleash their imagination and create something truly one-of-a-kind.