The Air Jordan III 'True Blue', launched in 1988, deviated from the traditional Bulls team colors, making it stand out among its predecessors. This model marked a significant milestone in the Jordan lineage as it introduced the famous Jumpman logo and made its appearance in the first-ever Mars Blackmon commercials associated with the brand. Furthermore, the inclusion of the iconic elephant print was a result of Michael Jordan's personal request, a design element that forever transformed the legacies of both Jordan Brand and Nike. Although the 2001 retro edition closely resembles the original, one notable difference is the replacement of Nike Air branding with the Jumpman logo on the back heel.