In the year 2018, Jack Daniels, the official league partner of the NBA, collaborated with renowned shoe customizer The Shoe Surgeon, to create a special edition sneaker in honor of the NBA All-Star Weekend. This exclusive release, named the Jack Daniel's x The Shoe Surgeon x Air Force 1 Low 'Tennessee Honey Whiskey' sneaker, exudes a sense of luxury with its meticulously crafted premium leather upper. The upper showcases three different complementary forms of leather, including a distressed brown leather base, tan vachetta accents, and a black Horween leather eyestay. Limited quantities of this extraordinary sneaker were made available through a raffle held at the brand's temporary pop-up shop, located in Lynchburg General Store.