In May 2008, Concepts' store in Cambridge, Massachusetts offered a distinctive experience for its first 50 customers. These fortunate individuals received their Lobster Dunks in an exclusive wooden crate, accompanied by a complementary tee and poster. As an interesting touch, a condiment box was included, containing essential dining accessories such as a fork, bib, wet-nap, and a lobster shell cracker. All these exciting items were thoughtfully placed in a traditional paper bag commonly used by New England lobster shops.