In November 2008, Reebok introduced Flash, a temporary store in New York City that operated for a month. During this time, Reebok released a unique pair of sneakers called the Court Victory Pump 'NYC'. The design of these retro-style sneakers incorporated a bold color scheme and included a distinctive 'NYC' graphic on the back heel. Furthermore, the upper of the sneakers featured striped overlays at the heel and midfoot to add visual interest. In a direct reference to the city's lifestyle, the insoles of the sneakers showcased prints of an ATM logo and beer bottle graphics. This exclusive release was made available for only one week, offering sneaker enthusiasts a limited opportunity to own a truly distinctive pair of shoes.