Following its initial release in the 1980s, the Continental silhouette saw a revival in popularity after the introduction of the Yeezy Powerphase, which bore a striking resemblance to the former. Recognizing the renewed interest among consumers, adidas capitalized on this advantageous situation and seized the opportunity by launching the Continental 80 'White Python' in late 2018. This sneaker boasts faux snakeskin leather uppers, accompanied by a suede panel across the toe, perfectly embodying the retro 80s aesthetic. Additionally, to pay homage to its vintage roots, this low-cut tennis shoe features a gum outsole. This effective strategy enabled adidas to benefit tremendously from the renewed attention and admiration towards the Continental silhouette.