ASICS collaborated with Reigning Champ, a popular Canadian streetwear brand, to create a special clothing collection that coincided with the 2020 Summer Olympics. This unique collaboration gave birth to the exclusive Reigning Champ x Gel Kayano 25 'Kyoto Edition' sneaker, which was launched in June 2019. Taking inspiration from the cultural heritage of Japan's former capital Kyoto, the colorway of this sneaker incorporates elements from traditional textiles and the weathered wooden patina. To provide optimal comfort and support, the shoe features advanced stabilizing and cushioning technologies, combined with a modern mesh and suede design.