Originally launched in 1991, the Air Max Classic underwent a rebranding in 2016 and was renamed as the Air Classic BW, which stands for Big Window, signifying the presence of the Max Air unit in the heel. In anticipation of the 2016 Summer Olympics held in Rio, Nike launched the Air Max BW Ultra SE 'Olympic.' This special edition sneaker showcases a visually appealing Pure Platinum hyperfuse upper adorned with metallic gold, Midnight Navy, and red accents. To emphasize its connection with the United States, the tongue of the shoe proudly displays a USA logo. As for its underfoot construction, the Air Max BW Ultra SE features cored-out Nike Ultra tooling, providing enhanced cushioning and support.