The Air Max 720 'Bubble Pack' belongs to a broader assortment by Nike Sportswear, which takes inspiration from the resemblance between bubble wrap and Max Air units. Through the use of iridescent detailing, specific panels emulate the appearance of air-filled packing material, while the remainder of the upper is constructed with black textile featuring molded radiating lines. The seamless construction sits atop a substantial 720 Air unit that extends along the entire length of the rubber outsole.