In February 2018, the collaboration between Reigning Champ, a sportswear brand based in Vancouver, and adidas resulted in the introduction of the Ultra Boost ATR Mid. This mid-top shoe features a Primeknit upper that combines black and white threads to create a visually appealing heathered effect. Additionally, the shoe is equipped with a sock-like ankle collar, providing enhanced coverage. The responsive cushioning is delivered by a full-length Boost midsole, while the shoe's water-repellent coating and Continental Rubber outsole ensure it lives up to its All Terrain name.