The adidas Consortium initiative, which was introduced in 2019, showcases collaborations that highlight the unique communities of each collaborator. In the case of Naked, the Danish brand drew inspiration from their local creative community for the creation of the Naked x Wmns Magmur Runner 'Friends & Family' sneaker. This sneaker encompasses a 90s aesthetic, featuring a mesh upper, leather overlays, and a notably chunky Adiprene midsole. The predominantly white colorway is accented with retro blue and green, adding a touch of vintage flair to the design.