In 2008, Wood Wood, a fashion brand based in Copenhagen, collaborated with Converse to introduce the Chuck Taylor Wood Hi 'Wood Wood' sneaker. This street-ready shoe was launched as part of the 1HUNDR(RED) campaign, which was initiated by Bono and Bobby Shriver. The high top sneaker features a stylish grey suede upper with perforations that enhance its distinctive look. Additionally, the two uppermost eyelets are highlighted in red, adding to its unique aesthetic. The branding of All Star is prominently displayed on the heel and ankle, and a Wood label is attached to the tongue, completing the socially-conscious design.