In collaboration with ICNY, a prominent New York streetwear label, Puma has once again merged their expertise to create a new version of their highly acclaimed Ignite sneaker, which gained popularity through the world-renowned sprinter, Usain Bolt. The Ignite x ICNY 'Cookie Dough' sneaker, launched in September 2015, features a breathable mesh upper adorned with 3M reflective accents. This distinctive design is complemented by the inclusion of Ignite cushioning within the sole, resembling the appearance of a speckled cookie. Ensuring durability and optimal grip, the sneaker is equipped with a reliable traction system.