To celebrate Air Max Day 2018, Nike introduced the On Air competition, providing a unique opportunity for people worldwide to create their own Air Max design that reflects their respective cities. Lou Matheron, the visionary behind the Nike Air VaporMax Plus 'On Air: Paris Works In Progress' shoe, drew inspiration from captivating images depicting the development of a Parisian courthouse. Matheron masterfully infused industrial aesthetics into the design, featuring a robust midfoot strap and strikingly attached Swoosh logos.