The Nike Air Max 90 'Dia de los Muertos' presents a distinct aesthetic influenced by the customary altars decorated during the Day of the Dead festival. The leather upper displays vibrant colors and diverse dot patterns, complemented by a cracked leather effect on the Swoosh and tongue. A yellow marigold, symbolizing the flower of the deceased, adorns the sneaker's lateral heel, serving as a unifying element across all four shoes in the 'Dia de Muertos' collection.