Nike celebrated Air Max Day 2018 by unveiling the Air Max 270, a fresh addition to its iconic Air Max collection. Boasting the brand's first-ever Air unit exclusively designed for the lifestyle category, the Air Max 270 featured alongside the beloved classic Air Max models. On March 26, 2018, Nike released four different colorways of the shoe - all predominantly white with a striking burst of color on the heel bag. Photo Blue was the selected accent, aligning with Nike's rich tradition of infusing its Air Max series with vibrant hues for a captivating appeal.