To mark the inauguration of its New York store in 2014, Concepts, a Boston-based streetwear boutique, joined forces with New Balance to create a unique version of the 997. This particular model, known as the 'Rose,' adorns the iconic silhouette of the heritage brand with a charming Rose color, beautifully accentuated by suede accents on the upper. Additionally, the tongue and collar feature a sophisticated grey crocodile texture. The presence of Concepts branding can be seen on the grey insole, and New Balance's renowned ENCAP technology ensures unbeatable support and long-lasting durability with its white midsole.