In November 2017, DTLR, a lifestyle retailer, collaborated with New Balance, a Boston-based company, to release the DTLR x 990v4 Made in USA 'DMV' running sneaker. This sneaker features a black suede upper with breathable mesh panels, created through strategically placed cutouts. The 'DMV' model represents the states of DC, Maryland, and Virginia, with an overview of the area displayed on the insole and a reference to the Maryland flag at the heel. To highlight the brand, a reflective 'N' is featured on the midfoot, while black and yellow laces add to the sneaker's stylish look.