In the 1990s, Spike Lee played a vital role in the creation of the iconic "It's gotta be the shoes" commercials alongside Michael Jordan. Not only did he write and direct these commercials, but he also had the opportunity to co-star in them. Through this collaboration, Lee introduced the world to the latest Air Jordans, captivating sneaker enthusiasts globally. The Jordan Spizike model pays homage to Lee, combining elements from various Air Jordan models he had previously collaborated on. Moreover, this particular colorway of the shoe is a nod to the New York Knicks, Lee's all-time favorite NBA team since his early years.