The Air Jordan 1 Mid BG was released by Jordan Brand in April 2015 as part of a special collection commemorating the 23rd anniversary of the famous Hare Jordan campaign. This campaign, which showcased Michael Jordan and Bugs Bunny in TV commercials during the 90s, left a lasting impression on sneaker enthusiasts. The kids' version of the AJ1 Mid is an exact replica of the adult-sized version, borrowing its design elements from the iconic Hare Jordan 7 released in 1992. The sneaker maintains the original white and silver color scheme, while the standout feature is the multi-color tongue, featuring Bugs Bunny's interpretation of the Jumpman logo. This Air Jordan 1 Mid BG pays homage to a beloved campaign and brings nostalgia to fans of both Jordan Brand and the Looney Tunes.