In July 2018, NYC-based brand Kith collaborated with Coca-Cola and Converse to release the Kith x Coca-Cola x Chuck 70 Hi 'Friends & Family' 2018 sneaker pack. This collection included the high-top silhouette, which showcases a blue denim upper with a unique, unfinished ankle and a prominent 'Coca-Cola' embroidery that extends from the heel to the sidewall. Notably, the Kith logo is displayed on the removable ankle patch and forefoot. Completing the design, the sneaker is finished with a contrasting lime green outsole.