During the 1989-1990 NBA season, Michael Jordan's exceptional performance set him apart from other players. To capture his fierce playing style, Nike designer Tinker Hatfield drew inspiration from American WWII fighter jets and incorporated a striking shark tooth graphic on the fifth edition of the Air Jordan sneaker, known as Jumpman. This iconic 'Fire Red' model, which was first introduced in 1990, is one of the original four colorways of the shoe. Additionally, the Air Jordan 5 gained significant recognition through the famous 'It's Gotta Be The Shoes' commercials, which featured Mars Blackmon, Spike Lee's character from the 1986 film She's Gotta Have It, as the face of Nike's campaign.