Adidas and Parley have formed a partnership focusing on sustainability by incorporating plastic bottles into the construction of the knit on their Ultra Boosts. In alignment with their commitment to conservation, they have developed the 'Icey Blue' sneakers to raise awareness about the damaging effects of coral bleaching. These sneakers feature a recycled Icey Blue Primeknit upper and are equipped with an NFC chip, enabling wearers to gain in-depth knowledge about Parley's mission to safeguard the ocean. By bringing together innovative materials and technology, Adidas and Parley strive to promote ecological consciousness and the preservation of the marine environment.