In the collaboration between RHUDE and Puma, Rhuigi Villaseñor, the creative director of RHUDE, explores Puma's post-apocalyptic inspired design in the RHUDE x Alteration 'Chinchilla' sneaker. This robust shoe combines neoprene, mesh, and fine suede to create its distinct upper, which features a customizable removable heel overlay. The midsole of the shoe incorporates Puma's innovative CMEVA technology, while the exaggerated, bulbous rubber outsole adds to the unique design. To complete the aesthetic, the sneaker showcases multi-textured tread, enhancing its industrial appeal