The Thomas Campbell x Nike SB Dunk High 'What The' is a highly sought-after collaboration between Nike SB and renowned multimedia artist Thomas Campbell. This collaboration came to fruition as Campbell served as the art director for the widely acclaimed skate film Nike SB Chronicles Vol. 3. Drawing inspiration from the film's poster art, the sneakers boast a unique and eye-catching quilt-like upper design. These exclusive kicks were initially released in July 2017 and managed to generate immense hype within the sneaker community. As an added touch, a limited edition shoebox accompanied by 100 pairs of the sneakers was made available for purchase exclusively at Atlas Skateboarding located in San Mateo, California.