The collaboration between Nike SB and the owner of Fly Skateshop in Shanghai showcases the inspiring journey of an individual who dared to leave his mundane job at a milk processing plant to pursue his dreams. In a creative twist, the shoe design cleverly incorporates the image of a missing person from a milk carton onto the back of the heel, serving as a symbolic representation of the owner's personal journey. Additionally, the color scheme of the shoe draws inspiration from the hues found on China's milk cartons, further highlighting the connection to the owner's courageous decision. To pay homage to this story, the Chinese symbol for milk is delicately embroidered onto the heel, offering a subtle yet meaningful tribute to the owner's remarkable transformation.