The Nike Killshot 2, initially released as a J. Crew exclusive in 2012, gained significant popularity in 2015 when it made a notable appearance on Aziz Ansari's TV show, 'Master of None.' This Off-White, navy and gum-soled colorway garnered substantial demand, prompting J.Crew to restock the sneakers every few months. However, the hype surrounding the shoe grew to such an extent that during the final restock in July 2017, it sold out within a matter of hours, highlighting its immense popularity and desirability.