The Air Max Plus 'Script Swoosh' was introduced on August 10, 2019 as part of a collection commemorating the creation of a globally renowned logo. Drawing inspiration from Nike's early history, this shoe pays homage to a significant milestone. Back in 1971, Phil Knight collaborated with Carolyn Davidson, a design student at Portland State, to create a logo for his footwear company, Blue Ribbon Sports. Davidson's draft, which she sold to him for $35, is prominently featured on the side of this distinctive shoe, capturing the essence of its origins.