Skepta, the renowned UK grime MC, has ingeniously transformed the iconic 1999 Air Max Deluxe into a one-of-a-kind sneaker that impeccably embodies his music, principles, and the vibrant atmosphere of his hometown, London. Paying homage to the quintessential Air Max collection that has become an integral part of the city's street culture, this exceptional design showcases a mesmerizing VHS-static pattern, reminiscent of the do-it-yourself music video for Skepta's acclaimed track 'That's Not Me.' Furthermore, the sneaker tastefully showcases the significant release date of the single, June 8, 2014, on its lateral side, while the medial side proudly displays the empowering credo 'Never Sleep On Tour.'