The Undefeated x Air Max 90 'Black Optic Yellow' sneaker was released in December 2019, alongside several other versions, as part of a collaboration between Nike and a renowned streetwear boutique on the West Coast. This collaboration was made possible by the contributions of co-founders James Bond and Eddie Cruz, who have previously worked on various Nike designs. Under their creative direction, a premium collection of the iconic Air Max 90 was introduced, featuring both white and black variations. These exclusive sneakers showcase unique color themes with distinct UNDFTD branding, showcasing the artistry of Tinker Hatfield's design.