In September 2017, American footwear company New Balance collaborated with California-based brand Stussy to introduce a fresh iteration of their renowned 990 series. This collaboration resulted in the creation of the 990V4 model, which features a sporty aesthetic and comes in a Cream White colorway. The sneaker showcases a combination of suede and mesh materials, providing a seamless blend of style and performance. It is set upon a white rubber midsole and a contrasting black outsole for durability and comfort. The collaboration is further highlighted by the inclusion of New Balance's signature N branding on the sides, as well as Stussy logos on the insole and laces, adding a unique touch to this hybrid lifestyle and performance silhouette.