The New Balance 550 ‘Aura Purple’ showcases a classic design inspired by 1980s basketball aesthetics, incorporating a straightforward two-tone color scheme that pays homage to its vintage silhouette. The upper is constructed with pristine white leather, serving as a clean backdrop for the eye-catching violet accents, including a prominent raised ‘N’ on the quarter panel. Notable branding additions come in the form of a generously sized New Balance 550 tongue tag and a flying NB logo on the heel overlay. To ensure a comfortable stride, the sneaker is equipped with a sturdy rubber cupsole, featuring stitched sidewall construction and an EVA wedge that provides a cushioned and supportive experience for the wearer.