In 2019, Levi's partnered with Nike to create a unique denim-influenced version of the Air Max 90 through the 'Nike By You' customization option. This collaboration allowed customers to personalize the design by choosing from various Levi's fabrics, trims, and a distinctive color block. While the iconic characteristics of the Air Max 90 received a refreshing update, such as the inclusion of Levi's elements, the shoe still retains its recognizable features such as the signature Max Air unit and a textured outsole that ensures excellent grip and traction.