The Jordan Son of Mars Low 'White Cement' sneaker, a beloved heritage colorway, is being re-introduced by Jordan Brand for Summer 2013. Initially launched in the late 80s, this silhouette was a result of a collaboration with renowned filmmaker Spike Lee, who named it after his character 'Mars Blackmon' from his debut film. Furthermore, Mars Blackmon later became synonymous with the iconic Air Jordan ad campaigns. The 'White Cement' release showcases a white leather upper with a reflective tongue, signature elephant print overlays, and a distinctive 'cement' print on the midsole.